How tech giants can strangle transformative tech at birth — and how to stop them

How tech giants can strangle transformative tech at birth — and how to stop them

Google is digesting its third whopping antitrust penalty from the European Commission, having been fined €1.5 billion (£1.3 billion) for abusing its market dominance around online advertising. The case concerned web publishers embedding a Google-powered search engine on their site, and being prevented from letting third parties place search adverts at the top of search results.

Margrethe Vestager, the EU’s competition commissioner, said this “denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition”. It takes the EC’s total antitrust fines against Google to €8.2 billion in two years, following previous findings in June 2017 and July 2018, respectively about Google unfairly advantaging its Shopping service and Google Chrome browser.