Car designers can predict your future desires. This is how they do it

Car designers can predict your future desires. This is how they do it


Automakers employ small armies of designers, and they’re relentless about asking consumers what they want. So, how do you get from the voice of the customer to the designer’s pen, and why does it go wrong so often?

The post Car designers can predict your future desires. This is how they do it appeared first on Digital Trends.

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