Tuesday , January 22 2019
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Why you should see your employees as mini-CEOs, according to a big Spanish CEO

This interview is part of our series of Growth Stories. We interviewed the founders and CEOs of 20 of the fastest growing startups in Europe. We asked them about their companies, their companies’ culture, and their lives, trying to understand how these three factors played a role in the achievement of such impressive growth.

If you want to know where to launch your next business venture, keep reading — Spanish startup Geoblink can help you out. Founded in 2015, the company is already leading the field of location intelligence.

Geoblink has had great success, like many other businesses that deal with location-services and mapping technologies, such as the increasingly popular dating-app Happn. The app that finds your position and matches you based on your location. But that’s a (growth) story for another time — which you can read soon here on TNW.

Less romantically, Geoblink relies on artificial intelligence and machine learning to offer ready-to-use solutions for businesses that want to optimize their geo-marketing strategies.

In plain words, Geoblink is a software that tells you where to open your next store or how much your estate will be worth in the future.
Already established in three countries — Spain, France, and the UK — the company has been growing at an impressive clip with a staggering 1,700 percent growth in the last three years.

To find out more, I reached out to Jaime Sánchez-Laulhé, the CEO and founder of the company.

TNW: What did you see in the market that was missing or could have been done better?
Jaime Sánchez-Laulhé: When I was working as a consultant at McKinsey, I had the opportunity to work really close with some retailers. Thanks to this experience, I realized that they needed someone to tell them where to open their new stores.

But they didn’t want punditry. They wanted data-driven insights. That’s how the idea of Geoblink popped up in my mind.

What differentiates Geoblink from its competitors?
I’d say that there are three main differences with our competitors. First off, we are “vertical.” We don’t try to solve hundreds of problems and we focus only on three industries: retail, FMCG, and real estate.

Then, our platform is ready-to-use: you don’t need any technical skills to get insights from it.

And, finally, Geoblink is fueled by many different kinds of data: we have sociodemographics, consumption data, and traffic but we also build our own indicators to predict future trends. We have a team of data scientist from CERN working on that.

Can you name a fundamental factor that you think really contributed to Geoblink’s growth?
If I had to name just one, I’d indeed say the talented human capital.