Wednesday , March 21 2018
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Wayfair’s Android app now lets you shop for furniture using augmented reality – TechCrunch

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone. The feature, called “View in Room …

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CoEdition raises $4 million from NEA and others for its plus-sized shopping site for women – TechCrunch

The average American woman is plus-sized, but only 18 percent of clothing sold in 2016 was size 14 or higher. This disconnect in the world of fashion looked like an opportunity to a team of four former Gilt execs, who are today launching a new e-commerce site, CoEdition. The site …

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Phlur, a fragrance startup launched by a former Ralph Lauren exec, is raising fresh funding – TechCrunch

There’s no shortage of ideas being backed when it comes to direct-to-consumer e-commerce companies that are cultivating their own brands. We’ve seen everything from slippers to toothbrushes to, perhaps most famously, razor blades. Among the newer frontiers being funded right now: ingredient-conscious perfumes. The New York-based, venture-backed cosmetics company Glossier began …

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