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Facebook’s tracking of non-users ruled illegal again

Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track Internet users across the web. Facebook uses data it collects in this way to sell targeted advertising. The social media giant failed …

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Fake news is an existential crisis for social media 

The funny thing about fake news is how mind-numbingly boring it can be. Not the fakes themselves — they’re constructed to be catnip clickbait to stoke the fires of rage of their intended targets. Be they gun owners. People of color. Racists. Republican voters. And so on. The really tedious …

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Adikteev raises $12 million for its mobile marketing platform

French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup …

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As ad dollars erode, tech investments point the way forward for networks

There’s no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created by Netflix, Amazon and other streaming services on the other, the idea of an ad-supported entertainment business is under …

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Unacast bags $17.5M to do more with location data

Location tracking can seem pretty creepy if you’re the consumer being watched. But there’s big and growing business in tracking human movement and behavior, thanks to the ubiquity of smartphones. To wit: Unacast, a location data startup from Norway, has today announced a $17.5 million Series B round — to …

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Unilever warns social media to clean up “toxic” content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate …

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YouTube suspends ads on Logan Paul’s channels after “recent pattern” of behavior in videos

More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of …

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