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This early GDPR adtech strike puts the spotlight on consent – TechCrunch

This early GDPR adtech strike puts the spotlight on consent – TechCrunch What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user …

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Sovrn acquires VigLink to expand its publisher monetization platform – TechCrunch

Sovrn acquires VigLink to expand its publisher monetization platform – TechCrunch Sovrn recently raised a $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 …

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Podcast industry aims to better track listeners through new analytics tech called RAD – TechCrunch

Podcast industry aims to better track listeners through new analytics tech called RAD – TechCrunch Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where …

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