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Short film celebrates first female pro skateboarder signed by Adidas

To celebrate the signing of Nora Vasconcellos, its first female pro skateboarder, Adidas put together a fascinating 20-minute film that showcases Vasconcellos’ mission to diversify the sport and why she’s beloved by her peers. The post Short film celebrates first female pro skateboarder signed by Adidas appeared first on Digital …

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Crunch Report | YouTube Red pulls plug on ‘Super Size Me 2’

Today’s Stories  YouTube Red cancels release of Morgan Spurlock’s ‘Super Size Me 2’ following filmmaker’s sexual abuse confessions Twitter today starts enforcing new rules around violence and hate Adidas shifts away from making its own wearable tech Good luck getting Apple AirPods before the holidays Credits Written by: MRD Hosted by: MRD …

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The Future of Sneakers are Expensive Theories No One Wears

The last few years have delivered a technological renaissance in footwear. Nike’s Hyperadapt 1.0 made Back II The Future‘s self-lacing shoes a reality. Adidas’ Futurecraft 4D crafted the most comfortable shoe sole we’ve ever seen using 3D printing and, believe it or not, light. Not to be outdone, Reebok’s Liquid Factory also used 3D printing …

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