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Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA – TechCrunch

Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA – TechCrunch On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites …

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Adidas AM4NYC runners are templates for shoe design in the future

Adidas AM4NYC runners are templates for shoe design in the future Adidas’ AM4NYC is the latest robot-made shoes from its automated Speedfactory. Besides high-tech components, it was developed using athletes’ performance data, and it’s how shoes could be made in the future. The post Adidas AM4NYC runners are templates for …

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Nike’s Vaporfly Elite FlyPrint leans hard into computational design – TechCrunch

Nike’s Vaporfly Elite FlyPrint leans hard into computational design – TechCrunch Computational design is the hottest phrase in manufacturing and 3D printing at the moment. It’s changing the way people make all kinds of goods, and Nike used it to design and manufacture its new Vaporfly Elite FlyPrint shoe, which it’s …

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Sophia Amoruso, Carbon’s Joseph DeSimone, and Adidas’ Eric Liedtke to crash Disrupt SF – TechCrunch

Sophia Amoruso, Carbon’s Joseph DeSimone, and Adidas’ Eric Liedtke to crash Disrupt SF – TechCrunch Disrupt lands in San Francisco this September, and the agenda is shaping up to be absolutely amazing. With new digs at Moscone West and expanded capacity, we expect Disrupt SF (September 5-7) to be the …

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50 years in, Nike’s new digital studio defends its title as the king of kicks

Formed in late 2016, s23NYC is Nike’s first ever digital experience studio tasked with helping Nike innovate in a constantly changing sneaker industry. The studio is responsible for turning Nike’s sneaker reservation app, SNKRS, from a shopping experience into a paragon of everything that is the sneaker culture. The post …

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Take your running to the next level with the Fitbit Ionic: Adidas edition

Fitbit is back at it again with the release of its Fitbit Ionic: Adidas edition. Intended to help runner reach their peak performance, this smartwatch promises a “unique Adidas coaching experience.” The post Take your running to the next level with the Fitbit Ionic: Adidas edition appeared first on Digital …

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