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Bring Home the Bacoin? Oscar Mayer Debuts Crypto Campaign

Bring Home the Bacoin? Oscar Mayer Debuts Crypto Campaign

It may sound like baloney, but American meat maker Oscar Mayer has entered the cryptocurrency space – sort of.

The company announced on Monday the unveiling of “Bacoin,” which it is calling “the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.”

With the initiative, Oscar Mayer is offering bacoins as a kind of online incentive to get users promoting the brand’s meat products on social media and email. Through the company’s official website, users “mine” bacoins that become worth more – denominated by slices of bacon – as consumer awareness is increased. Accompanying the campaign is a new commercial pitching the bacoin.

Bacoins can then be cashed out by customers for real packs of bacon, according to the company. As of press time, the value of a single bacoin is worth three slices of the company’s bacon, according to its official price tracker.

“Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon,” the company’s brand manager, Matt Riezman said in a statement.

With the move, the 130-year-old Oscar Mayer becomes the latest food company to jump on the cryptocurrency branding bandwagon. Back in January, KFC Canada launched a bitcoin-themed promotion that saw it selling a so-called “Bitcoin Bucket” to select customers.

Image via YouTube/Oscar Mayer

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