AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B
Although AT&T could have built this from the ground up, this bolts on some 400 engineers and IP and an existing business to the company.
AT&T says it “will continue to invest in and build on AppNexus’ foundational technology as it integrates with AT&T’s first-party data, premium video content and distribution.”
“Innovation is core to the heritage of both AT&T and AppNexus, and we have an exciting opportunity to chart the future course of advertising together,” said Brian O’Kelley, CEO, AppNexus, in a statement. “Combining AT&T’s incredible assets with our technology, we will help brands and marketers power new advertising experiences for consumers. It’s what the market is asking for, and together we’re poised to deliver it.”
AT&T’s ad-supported premium video content portfolio currently includes Turner Networks, Audience Network, and Otter Media.